Tag Archives: south asia

My love for Masalatv

17 Apr

I’ve been following the oh-so-delicious recipies of this commendable channel, Masala tv since it rarely had any viewers.Masala tv logo Everyone i knew who was into cooking and enjoyed playing with flavours used to watch BBC FOOD. And i liked it too! Well to be honest not so long ago i discovered, the chef in me 🙂 For a tom-boy like me the passion for cooking, trying out different styles of cooking and baking, garnishing and presenting techniques, and how i love to cook for parties now wasn’t always there.

First there was only BBC FOOD and i liked it alot, honestly! But the major problem that i experienced with BBC FOOD was that often their chefs would sometimes miss out measurement of some major ingridient, then there was no recap option, and not to mention the cultural differences we share with non-muslims caused major problems. And then…

Eye Television Network Limited (ETNL) launched “Masala TV” an initiative by the network that has taken the country by storm. Our very first exclusive 24-hour food channel in South Asia. Catering to everyone with an interest in good food. The timing and planning of the channel was brilliant, launched 1 day prior to the month of Ramadan, Masala became a household name that was recognized all across Pakistan and helped set the dinner tables in almost all homes during the month of fasting.

Ever since then with a pen and a note-book in my hand i’ve been glued to this oh-so-inspiring channel. Thanks to Masala tv i now can make all kinds of food, you name it, at home. And it keeps getting better and better. A heaven on earth for food lovers and for those who love cooking for them, over and over again.

Masala tv gives us an insipiring opertunity to watch professionals cook, tips and their useful techniques make a heluva difference. Their presentation ideas are out of this world, in short I love ’em all ( well not all 😉 It brings the best culinary programming from across the region with renowned chefs and nutritionists sharing their expert secrets. My very favourite Chef Zakir is the king of Masala tv or should be. Where there is King, there ought to be a Queen and the Queen of Masala (in my opinion) is Chef Rahat. I get up at midnight just to watch Chef Zakir’s dear program and yes i know i’m crazy.

And btw, all the amazing recipe videos of all the chefs on Masalatv are available on-line on Khanapakana, do check ’em out.

A not to Masalatv: Masalatv, you’re the best. And i would like to congratulate the owner of Masalatv and those who came up with the idea and those who helped making it possible. Your efforts have paid off well!

Thank you, Jazak Allah, God bless you all!

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